Solutions

Run smarter decisions, faster.

Identify the right customers to target right now. Every day. Track purchase intent, engagement, and ICP fit across your entire funnel. Act faster than your competition.

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For growth teams

D2C & eCommerce

Identify who's about to churn, who's ready to buy again, which visitors match your best customers. Activate them across paid channels and your site instantly. Measure what actually drives sales.

  • Churn risk, repurchase intent, lookalike, and segment audiences live
  • Closed-loop ads and onsite campaigns tied to customer signals
  • Lifecycle journeys (cart saves, loyalty, replenishment), fully automated
  • Measure incrementality across channels. Prove ROI. Optimize spend.
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Match more and waste less across paid channels
For revenue teams

B2B & SaaS

Score every account by ICP fit, buying intent, and engagement. Know which accounts belong in your next campaign, ranked by likelihood to convert right now. Route signals to SDRs, AEs, and paid channels instantly.

  • FIRE-scored audiences across the full buying committee
  • Account campaigns and people-level paid reach work together
  • SDR routing, deal acceleration, pipeline visibility for sales
  • Multi-touch attribution. One source of truth for all three teams.
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Live audience data foundation unifying accounts into a decision-ready graph
For analysts and ops

RevOps & Pipeline

Decision context layer on top of your data warehouse. Run multi-touch, incrementality, and MMM together. Automate scoring and optimization. Close the loop on revenue attribution every cycle.

  • Runs natively on Snowflake, BigQuery, or Databricks. Zero-copy.
  • Multi-touch, incrementality, MMM. One integrated suite.
  • Automated scoring, optimization, and forecasting at scale
  • Continuous optimization with guardrails and audit trails
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Attribution analytics hero showing closed-loop revenue attribution
For retail media teams

Retail & Commerce Media

Identify which customers are about to churn, who's ready to buy again, which segments to activate for closed-loop advertising. Resolve identity across in-store, web, app, and loyalty. Measure everything.

  • 1P data monetization with advertiser-ready audiences
  • Identity resolution across in-store, web, app, and loyalty
  • Onsite and offsite activation with closed-loop measurement
  • iWorkers automate audience packaging and campaign reporting
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Retail commerce media network activating first-party shopper audiences

Use Cases FAQs

How iCustomer works across D2C, B2B, and different marketing motions.

Yes. The core capability is the same in both contexts: read your audience data, make the targeting decision, activate to your tools. For D2C, iCustomer scores every customer by purchase history, browsing behavior, loyalty activity, and engagement signals. For B2B, it scores every account in your TAM/SAM by ICP fit, buying intent, and engagement. D2C and B2B teams often run iCustomer side by side.
iCustomer identifies which customers are about to churn, who is ready to buy again, which high-value segments to re-engage, and which new visitors look like your best customers. It scores every customer continuously using your actual purchase history, browsing behavior, loyalty activity, and engagement patterns. Your campaigns are always targeting the right people at the right moment.
iCustomer scores every account in your TAM/SAM by ICP fit, buying intent, recency, and engagement, then ranks them by likelihood to convert right now. It reads external intent signals like hiring activity, technology changes, and funding announcements, and layers them on top of your CRM and first-party data. The output is a continuously updated account priority list pushed to your marketing automation, ad platform, or outreach tool.
iCustomer connects to your existing marketing tools and pushes the prioritized audience directly into them. It reads your existing data from your warehouse, CRM, or ecommerce platform without copying or moving it. Nothing in your existing stack needs to change. No migration and no new platform for your team to learn. iCustomer sits on top of what you already have and makes it smarter.

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Start free with self-serve or deploy the full platform on your data warehouse.

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