iCustomer Growth Brain · Marketing decision intelligence

Growth that compoundsfrom an audience you own.

For consumer and B2B growth teams. Growth Brain puts your audience under one ID, decides who to reach, acts in your tools and proves what worked. Always on.

Free to start. No credit card. SOC 2 Type II. Book a demo

Book a demo

A 30-minute call. Bring your retailer, loyalty and promotion data and we'll map your first goal.

Goal alerts

Live

  • Growth Brain recommends excluding them and adding a lookalike of your top 5% of customers by lifetime value.

    Approve−20% cost per new customer · 90 days

Trusted by customers & partners

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HubSpot logo
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The problem

Machines make the marketing decisions now.Brands own none of them.

AI assistants, ad platforms and the tools in your stack now decide who sees your brand and what they're shown. What they learn about your customers stays with them.

Every lesson leaks

That lesson stays inside the platform.

Keep every lesson on one ID with Agentic ID
Only 51%

of marketers have full access to their own commerce data. 56% for sales data.

Salesforce State of Marketing, 2026

Most of your marketing budget now trains someone else's model. You pay for the learning and keep none of it.

The root cause is identity. The platform's ID decides, the agent has none, and rented IDs are breaking.

Where it sits

In your data cloud.Decisions out to every channel, always on.

Context signals

  • Website and server logs
  • CRM and sales
  • Commerce and orders
  • Ad and DSP accounts
  • Email, SMS and app events
  • Licensed data sources2P · 3P

Your data cloud

Google CloudSnowflakeDatabricks
iCustomer

Symbolic layer

semantics · context · ontology

Neural layer

models · agents · tools

Decision traces written to your data cloud

Your source of truth

CDPMDM

Audiences and decisions

Paid media

  • The Trade Desk
  • LinkedIn

Email and SMS

  • Klaviyo

Your site

Sales and CRM

Your AI agents

  • Slack
Every result trains the next decision.

Headless, not brainless.

Your data cloud was built to store. Growth Brain makes it decide, act and learn, through the ESP, CRM, ad accounts and agents you already run.

Enterprise runs in your data cloud. Self-serve runs in iCustomer's cloud.

How it works

One loop per goal. It runs all the time.

Pick a goal and a target. Growth Brain runs a loop toward it, and every result informs the next decision. The goal depends on how your customers buy.

Understand
  • Know who matters, and who is ready.
Decide
  • Pick who to reach, when and how.
Activate
  • Run it in your tools. Approve or auto.
Prove
  • Compare against a group held back.
Every outcome feeds back.
loops back to Understand
Agentic IDOne open ID

Identifies returning and anonymous shoppers, then retargets the ones most likely to buy in ads, on site and by email.

Names the companies and people on your site, scores their buying intent, and routes the hot ones to sales while they're still looking.

Converts QR, recipe and rebate visits into known, consented households you can reach again.

  1. Identify shoppers
  2. Find likely buyers
  3. Retarget
  1. Name visitors
  2. Score intent
  3. Route to sales
  1. Scan visits
  2. Known households
  3. Reach again
  • eCommerce

    You own the checkout

    Lower CAC, higher ROAS, repeat purchase, lifetime value

  • B2B

    A buying group owns the decision

    Lower cost per opportunity, pipeline, expansion

  • CPG

    The retailer owns the checkout

    Household penetration, repeat purchase, retail sales lift

Sell both online and in stores? Set a goal for each. They share one audience and one ID.

How it works · Your AI growth agent

Meet Ivy, your AI growth agent. You set the rules.

Ivy runs your recursive growth loop: every outcome teaches the next decision. She is the audience harness for every agent you use, so they all work from the same audience, rules and memory.

Bring your agents

Your agents get context.

Read the same audience and decisions through MCP and API.

Ivy

Same audience,
rules and memory.

Use it where you work

No new app to learn.

Approve her alerts where you already are.

  • Claude
  • GrokGrok
  • SalesforceSalesforce
  • HubSpot
Ivy
  • SlackSlack
  • Claude
  • GrokGrok
  • HubSpot

Put Ivy to work on your first goal.

Set one goal. Ivy sends an alert when a decision needs you.

Start freeBook a demo

One identityfor your team and your agents.

Every person, household and account gets one ID. Your team sees it in the app. Your agents read the same ID and audience context. Same answer, whoever asks.

Brand-owned identity for agentic commerce
70%identified, people and companies combined
90%paid media match rates, at the top of our range

Based on documented customer results.

eCommerceEmail, phone, account, devices and orders, joined into one customer.
B2BPerson to account to buying group, kept in sync with your CRM.
CPGQR scans, rebates, sweepstakes, loyalty and retailer data, resolved to one household.

Agentic ID

Every person, household and account

Your team, in the app
Your agents
The agents inside your marketing tools

Yours to keep

Your records, mappings and consent stay yours. Keep them if you leave.

Permissions travel

Consent and suppression follow every record, into every tool and agent.

How matching works

Your own identifiers first. Then 100+ independent data sources, only where you allow.

Powered by Agentic ID, one open ID. No brand sees another brand's records, audiences or results. Explore Agentic ID →

Measurement

Know which channels actually moved revenue.

Every platform grades its own homework. Growth Brain measures the numbers your CFO trusts: CAC and incremental ROAS, on your own customers.

  • CAC cost per new customer
  • iROAS revenue you caused per dollar
  • Pipeline per $ for B2B

  • A held-back group on every goal

    A small group gets no action, so the gap shows what you caused. Random where possible, matched where not.

  • One readout across channels

    Lift with a confidence range, not each platform's attributed count.

  • Fits what you have

    Use your existing MMM or our built-in one. Enterprise results write back to your data cloud.

New customer goal · last 30 days

Share of audience that became a new customer

Held back0.0%
Reached0.0%

Scale 0 to 3%

Lift+0.0 pts95% range +0.4 to +0.8
Channel · Platform saysIncremental
Meta0 purchases0
Google Ads0 purchases0
TikTok Ads0 purchases0

Pipeline Growth loop · last 30 days

Accounts reaching a qualified opportunity

Held back0.0%
Reached0.0%

Scale 0 to 8%

Lift+0.0 pts95% range +1.3 to +3.1
Channel · Channel saysIncremental
LinkedIn Ads0 opps0
Programmatic ABM0 opps0
Sales follow-up0 opps0

Retail growth loop · last 60 days

Households buying again, across retailers

Held back0.0%
Reached0.0%

Scale 0 to 15%

Lift+0.0 pts95% range +1.5 to +3.3
Channel · Channel saysIncremental
Retail media (2 networks)0 sales0
Paid social0 sales0
Recipe email0 sales0

See your true CAC and ROAS.

Connect your website and ad accounts. First scored audience within the hour.

Start freeBook a demo
Trust and control

You decide what it does. Your data stays yours.

Approve or auto, per action

You choose which moves need sign-off. Everything else waits in a queue with its evidence.

Checked before activation

Consent, suppression and PII rules run before anything leaves for a channel.

Every decision traced

Who, why, what happened and what it was worth. Audit logs on every plan.

Certifications

SOC 2 Type II complete, report under NDA. ISO/IEC 42001 in progress.

Trust center

Policies, subprocessors and reports in one place.

We connected our Snowflake instance and within days had actionable audience insights flowing.
Chief Data Officer · Fortune 1000 retailer
Customers

What growth leaders say

“The AI-driven audience scoring changed how we think about segmentation entirely.”

CMO

$300M D2C eCommerce brand

“We replaced three separate tools with iCustomer. The unified view of audiences across channels gave us clarity we never had.”

VP Growth Marketing

Fortune 500 B2B software

One platform. Your way in.

Start on your own, build it with our growth engineers, or ship it as code. Same audience, same ID, same credits.

Self-serve

Sign up, connect your site and get your first scored audience within the hour.

  • Start with your website. iReveal shows the people, companies, AI assistants and agents on it.
  • Set a goal. Ivy runs the agents and flags the decisions that need you.
  • Measure causal lift, CAC and incremental ROAS
  • Free to start, then pay for usage as you grow
Start free

Starts with iReveal

Growth engineer led

Our growth engineers build it with you, on your data.

  • An AI-ready audience foundation in your data cloud
  • Always-on goals across paid media, email, site and sales
  • Runs in your Google Cloud, Snowflake or Databricks, or our managed cloud
  • Work with us directly or through a certified agency partner
Book a demo

Growth Brain in full

Code-led

Headless. Ship decision loops as code.

  • One ID and audience context for your apps and agents, through API, MCP and CLI
  • Deploy from a Claude Code or Codex session in one command
  • Config versioned in git. Everything the app does is scriptable.
  • Same consent and guardrails as the app
Read the docs

Built on Agentic ID

200+

integrations

across commerce, CRM, email, ad platforms, analytics and data clouds

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dbt Labs logo
Salesforce logo
Meta logo
Microsoft Bing logo
SmartLead logo
Databricks logo
Reltio logo
Marketo logo
TikTok Ads logo
Reddit Ads logo
Instantly logo
Google Cloud logo
Segment logo
LinkedIn Ads logo
Amazon Ads logo
The Trade Desk logo
xAI logo
BigQuery logo
HubSpot logo
Google Ads logo
YouTube Ads logo
Klaviyo logo
Shopify logo
100+

independent data sources

behind matching

Every way in uses the same credits. No fees on seats or ad spend. See pricing →

Partners

Work through a partner you already trust.

Agencies

You run the media and creative.

We give you the audience, the decisions and the proof of lift. Your client sees lower CAC and real ROAS.

Consultancies and SIs

You own the program.

Growth Brain runs in your client's data cloud, with our growth engineers on call when you need them.

Partner with iCustomer

Agencies, consultancies and growth operators.

Become a partner

Questions people ask first

Growth Brain is a marketing decision intelligence system from iCustomer, for growth teams at consumer and B2B brands. It unifies your customers and prospects under one ID, finds the audiences worth reaching, decides who to reach and when, runs the action in your existing tools, and measures the revenue it caused. Each goal, such as new customers or qualified pipeline, runs as its own always-on loop that learns from every result.
No. Growth Brain doesn't send emails, build ads or bid on media. Your ESP, CRM, sales tools and ad accounts keep doing that. Growth Brain tells them who to reach and when, then measures what each move was worth. Most teams start with paid media, where the waste is easiest to see, then run the same audience in email, SMS, the site, the CRM and sales.
No. A CDP collects and stores customer data. Growth Brain doesn't become your system of record. It reads from the CDP, CRM or data cloud you already have, then adds the three things they don't do: audience intelligence, decisions and causal measurement. If you have a CDP, keep it.
Yes. It is one platform with different goals for each. eCommerce brands use it to win new customers and repeat orders. B2B teams use it to find buying groups that are in market and route them to sales. CPG brands use it to grow household penetration across retailers, using QR, loyalty, rebate and retailer data.
AI assistants and AI agents now search, compare and buy on behalf of people. Ad platforms and marketplaces keep what they learn about your buyers. With Growth Brain, the IDs, audiences and results stay with your brand, so each quarter builds on what the last one learned.
People and companies, named with consent. AI assistants and AI agents, labelled. Crawlers are separated out and never counted as audience. Around 70% of legitimate, non-bot traffic is identified, based on documented customer results. How iReveal works, including consent and compliance →
For people: score them, get an alert when a target account or high-value customer is on the site, and send the audience to your ad accounts, CRM or email tool. For AI assistants: see which pages they read, and measure the visits and revenue they send as a channel of its own. For AI agents: see what they tried to do, and check that they could read your prices, stock and product details.
Only where you allow it. You set approve or auto mode for each type of action. Everything else waits in a queue with the evidence behind it, and every decision is logged with who made it and why.
You do. Your brand owns its first-party data, consent data and ID mappings, and keeps them if it leaves. People make their choices with your brand, data sources supply attributes under license, and iCustomer is a neutral identity between them. How Agentic ID handles ownership and opt-out →
Each goal holds back a small group that doesn't get the action. Growth Brain compares that group with the people it reached, across all channels, and reports the lift with a confidence range. You see what you caused, next to what each platform claims, and your real CAC and incremental ROAS.
Yes. iCustomer has completed SOC 2 Type II, and the report is available under NDA. ISO/IEC 42001, the standard for managing AI systems, is in progress. Policies and subprocessors are listed in the trust center.
Yes. Growth Brain is headless. Claude, Grok, Salesforce and HubSpot agents, and agents you build yourself, read the same audience, IDs and decisions through MCP and API, under the same rules and consent as your team. You can also talk to Ivy in Slack, Claude, Grok or HubSpot instead of opening the app.
Pricing is based on usage, not seats, and every way in uses the same credits. You can start free by connecting your website. iCustomer charges nothing for seats or on your ad spend. Plans and amounts are on the pricing page.
All three run on one platform and one set of credits. Self-serve if you want to start today: connect your website and iReveal shows who is visiting. Growth engineer led if you want Growth Brain in full on your data cloud, with our team doing the setup, directly or through an agency partner. Code-led if you build with agents: Agentic ID gives your apps and agents one ID through API, MCP and CLI.
On self-serve, about ten minutes to connect your website and your first scored audience within the hour. On Enterprise, first decisions arrive in weeks, with iCustomer's growth engineers doing the setup with your team.
Yes. Certified agency partners run the media, creative and campaigns. Growth Brain gives them the audience, the decisions and the measurement. You can buy direct or through a partner.

Your competitors can rent the same AI.They can't rent what you've learnedabout your audience.

Start with your website. About ten minutes to connect, ten to set a goal, and your first scored audience within the hour.

Bring your retailer, loyalty and promotion data. We'll map your first goal and your first readout in one call.

Start freeBook a demo
  • 30-minute call, pick a time on the next screen
  • Priced on usage, not seats
  • SOC 2 Type II