Own your Audience.
Compound your Growth.
iCustomer's Decision OS transforms fragmented customer data and buying signals into always-on growth plays across every channel. Orchestrate audiences, activate on real-time intent, and continuously optimize for lower CAC, higher ROAS, and stronger retention with every loop.
In eCommerce, High Tech & Customer First Business
Trusted by Leading Enterprises
What can you do with iCustomer
1. Identify Your Audience
Find and expand the people and accounts most likely to convert.
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Resolve identities across customers, accounts, and events using Universal IDs
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Score every prospect on ICP fit, intent, content affinity, and engagement
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Generate AI lookalikes from your highest-performing segments
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Export portable audiences to LinkedIn, Meta, Google, MAP, or CRM
3. Experiment & Optimize
Run agentic plays that learn and improve every cycle.
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Execute the OODA loop (Observe → Orient → Decide → Act) with guardrails
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Orchestrate inbound and outbound agents with human-in-the-loop controls
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Run multi-arm tests across creative, offer, persona, and channel, auto-rebalanced
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Iterate faster with fewer manual handoffs and compounding lift
2. Signals-Based Plays
Detect the behaviors that matter and act instantly.
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Unify signals from web, ads, product, cart, intent providers, and sales notes
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Define thresholds, time windows, and compound trigger patterns
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Auto-launch ads, nurtures, sequences, or web personalization
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Deliver intent-aware journeys based on real behavior, not assumptions
4. Unified Analytics & Attribution
Stop staring at dashboards. Start making better decisions.
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Unified analytics across ads, email, web, product, and sales, in one view
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Multi-touch, incrementality, and data-driven attribution models
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Decision-ready insights: what's working, what's not, and what to do next
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Every insight feeds back into audiences, budgets, and plays automatically
Built for Outcomes. Designed for Control.
Built for outcomes, not demos. Composable yet AI-Native to ensure you optimize your tech stack, own your data & compounding Audience Intelligence.
Domain Expertise over Hype
We've built CDPs, ABM platforms, Growth engines, adtech, and core AI/ML at scale. iCustomer is built by GTM practitioners for D2C & B2B teams driving real results.
True Agentic AI Not Marketing Hype
Conversational UI, agent orchestration, long and short-term memory, tool and model adapters, and reinforcement learning out of the box.
Composable by Design
Keep what works. Sunset what doesn't. Your data warehouse stays the source of truth. No vendor lock-in.
OneSource Graph
Third-party identity resolution and signal enrichment built into your Signals Hub. Match, enrich, and enhance your first-party data wit trusted external source.
Maps Directly to Enterprise workflows
Resolve matches, enrich attribution, fix data quality issues, validate compliance, and adapt inside your existing workflows.
Your Bespoke Knowledge Graph
Transform your data infrastructure into an AI-ready growth engine. Own your intelligence instead of renting it from a black box.
Composable Decision Intelligence
Data → Intelligence → Activation → Repeat
Activation and Learning Loop
Push audiences to LinkedIn, Meta, Google, email, MAP, CRM, and web personalization. Outcomes flow back to scores, segments, and budgets automatically.
Decision Intelligence
ICP and intent scoring. Affinity modeling. Cohorting. Next-best-offer recommendations. Policy guardrails. Agent memory. OODA-loop optimization.
Data Foundation
Identity resolution for customers and accounts. Visitor intelligence. B2B and consumer enrichment. Consent and governance. Audience portability. Connect your warehouse, CRM, MAP, eCommerce platform, web, and ad channels.
AI iWorkers That Deliver on Day One
Role-based agents for performance marketing, ABM, demand gen, content, marketing ops, eCommerce, customer success, and compliance
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iWorker
Performance Marketing
Your always-on media buyer optimizing spend across channels.
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Content Strategist
Your strategist matching assets to audience intent.
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Customer Success
Your retention and expansion engine for product-led and sales-led growth.
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ABM
Your account-based strategist orchestrating precision plays.
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Marketing Ops
Your data steward ensuring quality, compliance, and workflow integrity.
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Compliance
Your compliance-aware growth partner for regulated industries.
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Demand Gen
Your pipeline accelerator turning signals into opportunities.
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eCommerce & Retail
Your D2C growth engine driving conversions and repeat purchases.
Built for B2B and D2C Growth Teams
Precision Audiences
Social Orchestration
SDR
Triggers
Unified Attribution
B2B Marketing & RevOps
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ABM/ABX precision audiences with buying-committee coverage
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People-level paid social combined with account-level orchestration
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SDR triggers, meeting acceleration, and pipeline clarity
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Unified attribution trusted by sales and finance
Identity Segments
Personal
Signals
Agentic Journeys
Channel Optimization
D2C & eCommerce Marketing
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Identity and affinity segments with SKU and category lookalikes
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Paid social and onsite personalization powered by real-time signals
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Agentic journeys for cart abandonment, price drops, and back-in-stock alerts
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Channel-mix optimization and incrementality analysis
Why Choose iCustomer?
Our customers love the decision intelligence to help your Go-to-market
"iCustomer’s approach from channel-first to decision-first is pioneering for brands. Their Audience Loop capability with reinforcement learning lifts ROAS, cuts waste, and does it with privacy-by-design, no compromises."
Ajay Kapoor, VP - Performance Marketing
General Motors