DRIVE HIGHER RETURN ON MARKETING INVESTMENT
Accurate Attribution to accelerate customer acquisition
Advanced Attribution Models
Multi-touch attribution for accurate conversion tracking
Real-time analytics
Granular reporting with AI driven predictive analytics
Campaign Activation
Automated audience segmentation, targeting and identification
KEY FEATURES
Identify, Target and Engage your Audience across all Platforms
Why do GTM teams choose iCustomer?
The most comprehensive customer data, seamless integration and proven ROI
Data driven targeting
Identify and refine your ICP with real-time intelligence
Seamless Integration
Plug into your existing Martech stack effortlessly
Proven Engagement
Drive conversions with precision targeting
"Every scale-up organization seeking sustainable growth needs a GTM engine that unifies data, and decision intelligence that iCustomer provides"
Deepak Taneja, Zilla Security
Attribution & Analytics Benefits
1. Centralized Marketing Insights
Unify data from various marketing tools into a single source of truth, making it easy to analyze performance and uncover new opportunities.
2. Accurate Attribution Modeling
Identify the true impact of each marketing channel on revenue and customer acquisition, so you can invest in what works.
3. Better Budget Allocation
Optimize your marketing spend by directing resources to the highest-performing channels, reducing wasted ad spend.
4. Data-Driven Campaign Activation
Turn insights into action by leveraging AI-powered recommendations to optimize campaigns in real-time.
5. Increased Marketing ROI
Make informed decisions backed by real data, leading to better conversions, higher engagement, and improved profitability.