"What's New in Precision? Weekly Product Update - Week ending April 4th

Precision enables marketers to precisely target their ads to specific individuals on platforms like LinkedIn. The product enhances ABM Campaigns, optimizes advertising budgets for eCommerce businesses, and aids in boosting your Return on Ad Spend (ROAS).

This week, we provided an update to our beta partners and design advisors

1. Audience Enrichment and Insights

You can upload a list of your target ABM customers, your email list of users who didn't open your weekly promotional email, or your attendee list from your webinar. Precision will enhance your list with more than 15 fields, helping you understand your audience by role, title, location, company, and other attributes.

2. Full Funnel Ad Analytics

Now you can comprehensively view your ad campaigns from start to finish, including a) the number of people you targeted, b) the number of ads displayed and to whom, c) the individuals who saw and clicked on the ads, and d) those who visited your website.

We are excited that our early design partners using it are already starting to see positive momentum. If you'd like early beta access, please contact us.