Resources to help you realize your data’s full potential

Use this collection of articles, case studies, and other resources to improve customer acquisition and drive growth.

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GTM Decision Intelligence: The Modern Guide to Revenue Architecture for 2025

"In today's market, 67% of GTM initiatives fail. The difference between leaders and laggards isn't strategy—it's their ability to make...

Agents

The Hidden Complexity of Marketing Operations: AI Agents for MOps co-intelligence

Most people vastly underestimate the intricacy of marketing operations. Let's take a seemingly straightforward example: processing a new...

Decision Intelligence

iCustomer vs Clay: Data Enrichment Solution for Enterprise

Decision Intelligence

The Decision-Driven Revolution: GTM or Marketing Operations transition to Co-Intelligence

Decision Intelligence

Revolutionizing GTM Ops with Decision Intelligence: Unlock the Power of Your Customer Data

Decision Intelligence

Overcoming LLM Hallucinations and Prompt Dependencies for Accurate GTM Decision Intelligence

As enterprises race to inject decision intelligence capabilities across their operations, two major obstacles have emerged when working...

Decision Intelligence

Moving Beyond Signal Tracking to Trusted Decision Intelligence

As B2B companies, we invest massive amounts of money and resources into collecting signals about our buyers' journeys. We subscribe to...

Decision Intelligence

Illuminating the Dark Funnel with Person-Centric Decision Intelligence

The customer journey has become increasingly cloudy and fragmented over the past decade, leaving go-to-market (GTM) teams struggling to...

AI/Data

How AI Is Transforming GTM Precision and Effectiveness in B2B

1. Background As a go-to-market leader, you know the challenges of prioritizing finite resources on the highest-value opportunities at...

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Resources to help you realize your data’s full potential

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Team

Industries

Use Case

Resources to help you realize your data’s full potential

Get the iCustomer Newsletter

200+ Integrations to enable sources & destinations

Contact Us

info@icustomer.ai

San Francisco, CA 3633 Jackson Street, CA, 94118

Cambridge, MA 1 Broadway, Cambridge, MA, 02142

San Francisco, CA
3633 Jackson Street, CA, 94118

Cambridge, MA
1 Broadway, Cambridge, MA, 02142